![]() ![]() Focus on quality members, not quantity.īuilding a LinkedIn group provides an active space for your association to serve as a trusted resource, and keep members engaged and informed.This is useful for updating descriptions, adjusting communication settings, changing visibility, etc. This is typically found in the top left corner, under your profile picture. To manage or edit the group, go to the group page and click “Manage Group” or “Edit Group”. You can also “Search by Name” and select connections from the list or click “Filters” in the popup window to see connections filtered by locations, current companies, schools, or/and industries.If you’re directly connected with someone on LinkedIn or have their email address, you can invite them to the group. To invite connections to join, on the group pagein the top right corner, click “invite connections”.Learn how to set up a group using iOS or Android devices. In permissions, choose whether or not group members have the option to invite others and whether posts must be reviewed by group admins before being visible to the group.An unlisted group can be accessed through a direct link or invitation from the group admin. “Unlisted” groups don’t appear in search results and aren’t visible on members’ profiles. “Listed” groups appear in search results, and membership in the group is visible on members’ profiles. Under Discoverability, choose whether the group should be public or private.A quick internet search provides examples of rules used by groups across various social media platforms. Rules set the tone for the group and should consist of clear, sensible guidelines.Including a location makes sense for some groups (e.g., state chapters, chambers of commerce, etc.), but is irrelevant for others. If location is applicable to the group, type in your location and choose the most appropriate area from the dropdown menu.The decision to include industries will depend on the purpose of the group. You have an option to add (up to three) industries that are associated with your new group.On the right side of the page, click the “Create a New Group” button.com/groupsor from your own LinkedIn profile page under the “Work” icon in the top right corner. Go to your personal LinkedIn Groups page.This is critical for targeting the right people. ![]() A targeted (but specific) group name more likely to draw prospective members.īe sure to be crystal clear when describing what your group is about and who it is for. Depending on your goal, you can name the group after your organization or under a more targeted name. ![]() You’ll be the owner of any group you create, but you can also assign other members to be managers who can help manage your group.īy the Numbers: Association Word-of-Mouth Marketing >Ī group should be named something specific so that users can find and join the group. To create a group for your organization, you’ll need to use your personal LinkedIn account (company pages can’t create or form groups). This is a valuable opportunity for associations to connect with members and prospective members. LinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections. ![]()
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